A decade
writing software.
Now building AI.
I'm Mike Sewell. Ten years writing software across marketing, engineering, and AI systems. Co-Founder at Automate Impact, LLC. Technical Advisor at Quantum Academy AI.
The three threads I keep pulling.
Different domains, same instinct: build the system that turns repetitive human work into infrastructure that just runs.
Marketing
The technical layer behind growth. Tracking, attribution, conversion infrastructure, and the data plumbing that makes a marketing team trust its own numbers.
- Attribution and conversion pipelines
- Martech stack architecture
- Analytics and event instrumentation
- Landing page and funnel infrastructure
Engineering & Development
General software craft. Full-stack development, internal tools, system integrations, and the boring infrastructure that turns manual work into systems that just run.
- Full-stack web applications
- Internal tools and admin systems
- API integrations and data pipelines
- Workflow automation and operational dashboards
AI Systems
Putting LLMs into production: retrieval, agentic workflows, evaluation, and the unsexy infrastructure around the model that decides whether the system actually works.
- LLM applications in production
- Retrieval and grounding pipelines
- Agentic workflows and tool use
- Evaluation and observability
Two places I show up every week.
Engagements run through these. This site is not a separate channel.
Automate Impact, LLC
Technology consulting firm working with nonprofits, foundations, and government organizations on AI adoption, custom internal tools, and operations modernization. All client engagements run through here.
Quantum Academy AI
Advising on AI curriculum and platform architecture. Helping shape how the next wave of practitioners actually learn to build with AI, not just talk about it.
Notes from ten years of building.
Working perspectives on marketing engineering, AI in production, and the boring infrastructure that makes both actually work.
Notes on building with LLMs in production
What I've learned shipping LLM features that have to keep working on Monday morning. Less about prompts, more about everything around the prompt.
Marketing engineering, ten years in
A decade of building the technical layer behind growth teams. What changed, what didn't, and which fundamentals I reach for first on every new stack.
Why most automation projects fail before the first line of code
The failure mode is almost always the same and almost never technical. A short field guide for people about to spend three months building the wrong thing.
Why Most Nonprofit CRMs Fail (And What to Build Instead)
Off-the-shelf CRMs are built for sales teams, not case managers. Here's what actually works when your workflow doesn't fit a template.
What AI Can and Can't Do for a 5-Person Nonprofit Team
AI isn't magic and it isn't going to replace your staff. But it can eliminate the repetitive work that's burning them out.
The Real Cost of Running Your Nonprofit on Spreadsheets
You're not saving money. You're spending staff time, accuracy, and morale on a system that was never built for this.
A developer, still building.
I'm Mike. I've been writing software for a living for the last ten years - starting in web development, moving into marketing engineering, and now mostly working on AI systems. The through-line is the same in every domain: take work that someone is doing by hand and turn it into infrastructure that just runs.
Co-Founder of Automate Impact, LLC, where I help organizations modernize the operational guts of how they actually work. Technical Advisor at Quantum Academy AI, advising on AI curriculum and platform architecture.
Education: M.S. in Digital Marketing and B.S. in Web Development. The credential that matters more is the pattern recognition that comes from shipping into a lot of different rooms.
Easy ways to get in touch.
This is a personal site for writing, perspective, and what I'm working on. Happy to talk shop, trade notes, or hear what you're building. For client work and engagements, I work through my firm: Automate Impact, LLC.